Digital marketing is the process of engaging the users and driving traffic through online mediums. The concept of digital or online marketing has evolved with the increased usage of computers, tablets, and smart phones. The major elements of digital marketing are social media marketing, search engine optimization and paid search
After having specialized as a web development company, we realized the value of the online space and its potential for any business. Following this, we entered the domain of digital marketing. Since then, We have evolved as a Digital marketing agency and we provide complete digital marketing solutions to clients of different Industry verticals. Our online marketers optimize websites to get them among the top search results in Google and other Search Engine. For this, they first work on SEO and social media strategies and accordingly move ahead with their plans. MaverickGlobal is backed by years of experience and a team of enthusiastic SEO and social media experts. We have proven track records, which present us as a trusted Digital marketing company in US
We undertake projects for online promotion and work to increase their visibility across the web, which further adds to the website’s traffic. Besides, we even keep a track of our clients’ competitors’ activity and accordingly strategize the online marketing plan.
To help our clients and to have a better understanding of what digital marketing is and how it works, here is a detailed description of its major elements
- SEO (Search Engine Optimization): SEO is the acronym used for the Search Engine Optimization, which is the process of optimizing a website as per the guidelines set by the search engine. Now, many of you would be keen to know, how it is done, right?
We first analyze the website and all the technical aspects too. The major reason behind this is to analyze the search-friendliness of a website. Besides, we even have to check that no broken links exist on the website and other such parameters that may impact the optimization of the website. After the analysis is done, the keyword research is conducted. The keywords defined to carry out SEO are considered vital as they serve as the major factors to drive traffic. Besides, our online marketers keep an eye on the competitors’ online presence too.
- Social Media Marketing: Social media serves as a strength for digital marketing and branding. The social platforms such as Facebook, Twitter, LinkedIn, YouTube and others have turned out to be the platforms that haven’t just attracted individuals, but also the businesses. Be it a startup, a medium-sized company or a large business house, all the businesses believe that social media can help them create online audience. We help such companies strategize their moves on social media and engage the users. Using these social mediums also help the companies create recognition for their brands.
- PPC (Pay Per Click): Pay Per Click, also known as Cost Per Click is a paid advertising model that drives traffic to website. The advertisers, who consider opting for PPC pay a certain amount to the publisher for every click they get on their advertisement. Those opting for this paid search can even track the impressions on their ads and even the number of queries they get through the ad. Besides, they can even monitor performance of the ad and accordingly implement the required changes. MaverickGlobal is supported by expert professionals, who hold dedicated experience in handling PPC.
- Content Marketing: Content Marketing is the process of creating engaging content and distributing the same across various online platforms. It is defined as a significant way to acquire and retaining customers. The content can be in form of a blog, news, case study, social media posts and videos too. The idea is to provide the users with content that they can connect with.